Marketing Manager, Social Lab at Google

• Spearheaded new production process behind branded campaigns with YouTube creators to drive creative excellence, resulting in 10+ trending videos and brand lift comparable to major TV buys
• Briefed 20+ top-tier influencers on campaign objectives, supervised product and brand integrations on set, managed creation of prototype UX free of third-party IP, and minimized compliance/legal risk
• Harmonized needs of multiple, cross-functional stakeholders, alleviating tension between product messaging and influencer voice to reach otherwise elusive female, Gen Z audience

Google Maps x Zach King, Jennelle Eliana, and Brooklyn and Bailey

Google Pixel 4 x Kurt Hugo Schneider, Jordan Matter, Yes Theory, Jennelle Eliana, Hannah Stocking, Rudy Mancuso

Google Lens x The Try Guys, Mr. Kate, MyLifeAsEva

Search x Lele Pons, Hannah Stocking, Rudy Mancuso, Anwar Jibawi

Google Pixel 3a x The Slow Mo Guys, the Hacksmith, Simone Giertz

Google Images x LaurDIY, I Like To Make Stuff

Google Maps x Lele Pons, Hannah Stocking, Rudy Mancuso