Influencer Marketing Manager, Social Lab at Google

• Spearheaded production process behind Google-sponsored YouTube creator campaigns to ensure creative excellence, resulting in 40M+ views, 15+ trending videos, and brand lift comparable to major TV buys
• Strategically selected and briefed 50+ influencers on campaign objectives and product messaging, supervised integrations on set, and minimized brand, compliance, and legal risk throughout process
• Developed brand safety guidelines with creator partners and diversity, equity & inclusion leaders to reflect company values throughout influencer-produced content
• Harmonized needs of multiple, cross-functional stakeholders, alleviating tension between product messaging and influencer voice to reach otherwise elusive female, Gen Z audiences

Google Search x Yes Theory, Jubilee, and Veritasium

Google Hardware x Emma Chamberlain, Natalies Outlet, and Alexa Rivera

Google Fi x The Try Guys, ElleOfTheMills, Hello Hunnay with Jeannie Mai, The Royalty Family, and Good Mythical Morning

Google One x ElleOfTheMills, Natalies Outlet, SLICE n RICE, Rosanna Pansino, The Slow Mo Guys and The Ohana Adventure

Google Password Security x Anna Akana, MAZELEE, EvanAndKatelyn, AsapSCIENCE, Zach King

Google Maps x Zach King, Jennelle Eliana, and Brooklyn and Bailey

Google Pixel 4 x Kurt Hugo Schneider, Jordan Matter, Yes Theory, Jennelle Eliana, Hannah Stocking, Rudy Mancuso, and The Royalty Family

Google Lens x The Try Guys, Mr. Kate, MyLifeAsEva

Search x Lele Pons, Hannah Stocking, Rudy Mancuso, Anwar Jibawi

Google Pixel 3a x The Slow Mo Guys, the Hacksmith, Simone Giertz

Google Images x LaurDIY, I Like To Make Stuff

Google Maps x Lele Pons, Hannah Stocking, Rudy Mancuso