Influencer Marketing Manager, Social Lab at Google

• Spearheaded new production process behind YouTube creator campaigns to ensure creative excellence, resulting in 40M+ views, 15+ trending videos, and brand lift comparable to major TV buys
• Briefed 40+ strategically selected YouTube creators on campaign objectives, supervised integrations on set, and minimized brand, compliance, and legal risk
• Harmonized needs of multiple, cross-functional stakeholders, alleviating tension between product messaging and influencer voice to reach otherwise elusive female, Gen Z audience

Google Maps x Zach King, Jennelle Eliana, and Brooklyn and Bailey

Google Pixel 4 x Kurt Hugo Schneider, Jordan Matter, Yes Theory, Jennelle Eliana, Hannah Stocking, Rudy Mancuso

Google Lens x The Try Guys, Mr. Kate, MyLifeAsEva

Search x Lele Pons, Hannah Stocking, Rudy Mancuso, Anwar Jibawi

Google Pixel 3a x The Slow Mo Guys, the Hacksmith, Simone Giertz

Google Images x LaurDIY, I Like To Make Stuff

Google Maps x Lele Pons, Hannah Stocking, Rudy Mancuso