Influencer Marketing Manager, Social Lab at Google
• Spearheaded production process behind Google-sponsored YouTube creator campaigns to ensure creative excellence, resulting in 40M+ views, 15+ trending videos, and brand lift comparable to major TV buys
• Strategically selected and briefed 50+ influencers on campaign objectives and product messaging, supervised integrations on set, and minimized brand, compliance, and legal risk throughout process
• Developed brand safety guidelines with creator partners and diversity, equity & inclusion leaders to reflect company values throughout influencer-produced content
• Harmonized needs of multiple, cross-functional stakeholders, alleviating tension between product messaging and influencer voice to reach otherwise elusive female, Gen Z audiences